Sasha
Santiago
Recording Artist · Actress · Radio Host · High-Fashion Model · Brand Ambassador
“Not simply the future — the evolution.”
Built as a brand, not a novelty
Sasha Santiago is an Ethiopian, Venezuelan, and Chinese next-generation AI-powered recording artist, high-fashion model, actress, media personality, and brand ambassador — positioned at the intersection of music, fashion, technology, entertainment, and global brand culture.
Conceptualized and developed by veteran entertainment executives Getemmacdidit and Livio Harris, she was built as a fully integrated artist and entertainment brand — engineered for the charts, global campaigns, film and television, fashion, media, and culture.
Seductive R&B fused with confident, street-driven trap and hip-hop — edgy, emotionally charged, and commercially compelling. Full album complete in English and Spanish.
Luxury-forward and fashion-driven, where high fashion meets the streets. Lead Brand Ambassador for Goofi Bougie, an emerging luxury streetwear collection.
Commercials, music videos, and campaign films — all play right here.
Snippets of the completed album, English and Spanish. Press play — streaming only.
Click any image to open it full size.
| Genre | R&B / Trap / Hip-Hop — English & Spanish |
|---|---|
| Music | Full album complete; additional records in production |
| Film / TV | Acting role in SIRE — hip-hop vampire series, redeveloped and pending to networks |
| Radio | Sasha Santiago Radio — her own show on iHeartRadio |
| Fashion | Lead Brand Ambassador, Goofi Bougie Collection |
| Gaming | Opportunity in progress with Raw City / Fortnite |
| Brands | Rock Star Wireless, Chanel, Sprite, Bougie Burgers + campaign visuals; conversations across fashion, beauty, lifestyle, telecom, and food |
| Social | @sashasantiagoofficial — Instagram/Facebook/TikTok |
Why Sasha is different
Three veteran executives with decades across Def Jam, Interscope, and Epic Records — A&R, publishing, management, branding, and strategic partnerships.
A finished album in English and Spanish, an acting role in SIRE, her own iHeartRadio show, a fashion ambassadorship, a gaming opportunity, and shot brand campaigns.
Exists prior to a major-label partnership. Not one asset — a scalable, brand-safe entertainment ecosystem ready to plug into distribution.
Everything below is finished and linkable today. Videos and music play on this page — these are the source files and decks.
Founder & CEO · 35 years. Discovered, managed and produced Platinum-selling artist Adina Howard. A&R consultant to Sylvia Rhone at Elektra and Epic. EVP, Notting Hill Music Publishing (18 years).
Co-CEO / Co-Creator · 35 years. Former A&R at Ruff Ryders. Platinum and Gold-certified producer (Bloodline / Def Jam) for DMX, Mya, Kurupt and Eve. Creator of all Sasha Santiago songs and her visual direction.
Executive / Partner · 34 years. Founder, Mecca Don Entertainment. VP of A&R at Epic — signed B2K and Jhené Aiko. A&R’d Beyoncé’s I AM… SASHA FIERCE. VP of A&R at Def Jam under L.A. Reid — signed YG.
Backed by 30+ years of combined radio, marketing, and major-label expertise — Def Jam, Interscope, Epic Records — spanning A&R, publishing, management, branding, and strategic partnerships.
A Los Angeles–based, multi-platform entertainment company focused on traditional and AI-driven artists, music IP development, brand integration, and scalable creative ecosystems.
Built by proven industry executives, FMME bridges legacy major-label experience with next-generation artificial intelligence — positioning artists, brands, and intellectual property for global impact across music, fashion, digital media, film, television, and virtual platforms.
Mission: to create culturally relevant, commercially scalable artists and intellectual property by merging music, fashion, technology, and AI — while maintaining authenticity, executive discipline, and a long-term ownership strategy.
- Traditional artist, AI artist & virtual talent development
- Music production, A&R & artist management
- Brand partnerships & digital campaigns
- Publishing, catalog brokerage & IP strategy
- Film & television development
- AI-enhanced visual identity, fashion & imaging